image
Brenna Bustamante
Content Designer
UX Writer
Published Author

Brenna Bustamante

I love creating experiences–whether it might be someone's experience going through a travel app, or a badass female main character's journey throughout an unknown, dangerous world. I've helped build experiences in companies like:
- Google, Airbnb, and Atlassian
- Calm, Ethos, AllTrails, Walmart
- Legacy, Rocket Mortgage

I've also built new worlds. Author of:
- Saving Taiamen series
- Dragons of the Mist
- Her Villain Era.

Download resume Reach out

What I Do

Design user experiences with content

I help teams understand the value of content by using it to build experiences.

Identify a voice and tone

A voice and tone for the company helps create consistency and identity throughout the experience.

Determine terminology

Every experience requires a glossary to help maintain consistency.

Content strategy

I help you create a strategy based on your timeline and budget.

Companies I've worked with

Resume

12 Years of Experience

Experience

2023–present
Airbnb

Lead Content Designer

  • Create content strategy and provide UX writing and user journey mapping for Host earnings, Fast Pay and payments, travel insurance in Australia, growth for travel insurance in US, AirCover recovery process
  • Decide on naming and positioning strategies for Host earnings and travel insurance
  •  
2022–2023
Atlassian

Content Designer

  • Lead UX content strategy and writing for Trello Enterprise
  • Improve Trello Enterprise dashboard, AI features, support
  • Streamline messaging strategy for Enterprise admins
2021–2022
TripActions

Staff Content Designer

  • Lead UX content strategy for all of the travel experience: Enterprise onboarding, booking systems for airlines and train experience, add-ons experience
  • Build voice, tone, and guidelines into the

 

2015–2021
Google

Content Strategist

  • Streamline content management process to save manual work and save $20K in localization costs
  • Conduct A/B testing to determine content effectiveness, which resulted in 400% increase in app installs
  • Streamline a 237+ corpus by 95%

Design Skills

Content Design

95%

Content Strategy

90%

Management

45%

UX

90%

Coding Skills

Collaboration

95%

Localization

70%

Working with legal

90%

Presenting to leadership

95%

Presentation skills

80%

Analytics

65%

UX research

75%

Portfolio

My Works

Protected: Add a custom domain

UX Case studies

Error message: Prevent users from going into a loop

UI content improvements

Create a family library

UX Case studies

Content audit: Localize

Content Strategy

Protected: Create templates to help design teams write better

Content Strategy

Managing stakeholder relationships

Blogs and articles

Improve user journey for unauthorized charges

Help content

Use content to optimize onboard in help

Help content

Protected: Create UX Writing guidelines

Content Strategy

Blog

My Diary
UI
Best Practices for Animated Progress Indicators
02 Feb 2023

Best Practices for Animated Progress Indicators
E-Commerce
Designing the Perfect Feature Comparison Table
02 Feb 2023

Designing the Perfect Feature Comparison Table
E-Commerce
An Overview of E-Commerce Platforms
02 Feb 2023

An Overview of E-Commerce Platforms
Design
Why I Switched to Sketch For UI Design
02 Feb 2023

Why I Switched to Sketch For UI Design
UI
Creative and Innovative Navigation Designs
02 Feb 2023

Creative and Innovative Navigation Designs
Design
6 Easy Steps to Better Icon Design
02 Feb 2023

6 Easy Steps to Better Icon Design
See All Posts

Contact

Get in Touch

720-818-4944

Colorado

brennabustamante@Gmail.com

Freelance Available

How Can I Help You?