Brenna Bustamante

UX Writer

• Build content principles, voice, tone, and guidelines.
• Teach and evangelize UX writing.
• Rewrite user flows and provide UX recommendations.
• Clients: AllTrails, Airbnb, Chattermill, Calm, Legacy.

Content Designer

• Lead UX content strategy for Trello Buyer and Admin pod.
• Streamline messaging strategy for Enterprise admins.
• Lead content strategy for the entire Trello Admin Support Documentation, which included content audits, inventory, UX research, and guidelines.

Staff Content Designer

• Lead UX content strategy for all of the travel experience.
• Evangelize UX writing for the entire company.
• Build voice, tone, and guidelines into the design system.
• Streamline messaging strategy.

UX Writer & Product Support Manager

• Create string templates to add to the design system.
• Collaborate and improve onboarding flows.
• Create and socialize new content guidelines.
• Conduct writing workshops for junior writers.
• Strategize and support UX improvements for payments-related issues, like refunds & gift cards.
• Develop UX content strategy for support chatbots.

Content Strategist, Google Play

• Contribute to $2M in annual support saving with content for automated self-help flows
• Streamline 2700+ corpus to reduce handling time and prepare for vendored processes
• Streamline content management process to save manual work, improve launch cadence and save $20K in localization costs
• Conduct A/B testing to determine content effectivity, which resulted in 400% increase in app installs
• Strategize and manage external help center, agent knowledge base and agent training

UX Writing Academy Pro

UX Writing Hub is a mentorship program that allows aspiring UX writers to go through activities and projects that help build their skills and experience.

Foundations in Design Thinking

• Insights for Innovation which helps better understand users' social, emotional, and behavioral needs.
• From Ideas to action which helps us ideate, prototype, and iterate.

Fundamentals of UX Writing

Bachelor of Science in Travel Management